| 浅析中国烟草业发展战略及趋势 |
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| 引用本文： | 薛小平,王茂胜,陈懿.浅析中国烟草业发展战略及趋势[J].安徽农业科学,2008,36(7):2796-2798. |
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| 作者姓名： | 薛小平 王茂胜 陈懿 |
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| 作者单位： | 贵州省烟草科学研究所,贵州贵阳,550003 |
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| 摘 要： | 浅析了近年来中国烟草业的发展历程,并且总结出了烟草品牌战略、建设现代流通企业、多元化经营战略、国际化经营战略、引入市场竞争机制等观点。
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| 关 键 词： | 烟草 品牌 现代流通 多元化 国际化 竞争 |
| 文章编号： | 0517-6611(2008)07-02796-02 |
| 修稿时间： | 2008年2月18日 |
Analysis on the Development Strategy and Trend of Chinese Tobacco Industry |
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| XUE Xiao-ping.Analysis on the Development Strategy and Trend of Chinese Tobacco Industry[J].Journal of Anhui Agricultural Sciences,2008,36(7):2796-2798. |
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| Authors: | XUE Xiao-ping |
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| Abstract: | The development process of Chinese tobacco industry in recent years was analyzed.And the viewpoints such as tobacco brand strategy,building modern circulation enterprises,diversified management strategy,internationalized management strategy,introducing market competition mechanism were put forward. |
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| Keywords: | Tobacco Brand Modern circulation Diversification Internationalization Competition |
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