基于技术供需耦合性视角的农业科技创新及推广策略研究

基于库尔特·勒温的人类行为公式,农民对农业科学技术的采纳是农民从农业生产实际需求出发,并在生活空间环境影响下针对适宜技术的有目的的决策选择行为,这一决策行为是农民、环境、技术以及技术传播媒介等因子相互影响,共同作用的结果.从这四个行为因子入手,分析各个行为因子对农民农业技术采纳行为的影响,最后从农业技术有效供给与需求耦合性的视角,提出农业科技创新和推广的策略.

Agricultural Technology Innovation and Promotion Strategies Based on Coupling of Supply and Demand of Technology

Based on Kurt Lewin＇s human behavior formula,farmers adopting agricultural technology is based on the actual needs of agricultural production,and it is a decision-making choice behavior with the clear purpose of appropriate technology under the effects of their life space environment,the decision-making behavior is the result of factors influencing each other,such as farmers,environment,technology and technical media.Therefore,this paper is based on the four behavioral factors,effects of each behavior factor on agricultural technology adoption behavior of farmers were analyzed,finally,appropriate strategies of the agricultural technology innovation and extension were put forward from the coupling perspective of the effective supply and demand of agricultural technology.