新农村发展背景下的乡村景观吸引力研究

在相关文献分析的基础之上,介绍了乡村景观发展吸引力的内涵,阐述了当前乡村景观发展存在的问题,认为我国乡村旅游缺乏有效的战略规划,景观产品特色不明确,乡村景观资源营销力度不足。总结了乡村景观吸引力的影响因素,结合我国当前发展的实际,提出提高乡村景观吸引力的建议与措施,强调应营造舒适的乡村景观意象,切实加强对乡土文化景观的保护力度,强化乡村景观资源旅游市场的开发。以期对我国新农村建设有一定的借鉴意义。

Study on Attractiveness of Rural Landscapes against the Background of New Countryside Development

Through analyzing relevant documents,connotations of rural landscape attractiveness were introduced,and existing problems of present rural landscapes elaborated.It was proposed that rural tourism of China has no effective strategic planning,distinctive characteristics of landscape products,or efficient marketing of rural landscape resources.Influencing factors of rural landscape attractiveness were summarized,and suggestions were given to improve the attractiveness by combining with actual conditions of China.Moreover,it was stressed that favorable rural landscape images should be created,more efforts devoted in safeguarding native-soil cultural landscapes and exploring tourist market of rural landscape resources.The study was to provide useful references for the new countryside construction of China.