区域农产品市场发展对农户收入的影响——基于江苏常熟和江都农户调查的实证研究

基于对江苏省常熟市和江都市农户的调研，对不同区域农产品市场发展情况下，微观经济主体——农户的商业决策、生产行为进行研究。选取江苏省常熟市、江都市7个村的农户进行随机抽样问卷调查获得数据对理论进行判断与验证，探索农产品市场发展、农户行为和农户收入之间关系，建立农产品市场对农户人均收入影响的计量模型。研究发现，江苏省内不同地域社会经济发展水平存在差异，相同因素在不同地区作用效力不尽相同；农户收入结构、市场化发展对农户人均总收入影响比较大；种植结构对于人均农业收入的影响显著。进而提出推进农产品销售市场的建设，加强市场信息透明化公开化，合理调整农户生产结构的对策建议。

Empirical Research on Impact of Marketization of Agricultural Products on Income of Rural Households Based on Questionnaire Survey of Rural Households

Based on the survey and research on rural households in Changshu City and Jiangdu City of Jiangsu Province,this paper researches the microeconomic subject-commercial decision-making and production behaviours of the rural households,under the circumstance of development of agricultural product market in different regions.We conduct random sampling questionnaire survey on the rural households in 7 villages of Changshu City and Jiangdu City,Jiangsu Province,and obtain data,in order to judge and verify the theory,explore the relationship between market development of agricultural products,behaviours of rural households and income of rural households,and establish the econometric model of impact of market of agricultural products on income per capita of rural households.The research shows that there is difference in the level of socio-economic development in different regions of Jiangsu Province,and the effect of the same factors in different regions is not quite similar;the income structure of rural households and marketization development have great impact on total income per capita of rural households;the planting structure has significant impact on agricultural income per capita.Then the countermeasures and suggestions are put forward as follows: promote building of sales market of agricultural products;strengthen transparency and openness of market information;adjust the production structure of rural households rationally.