社区支持农业项目融资障碍及成因研究

社区支持型农业(CSA)是建立在消费者和农民互信的基础上,一种在农场(或农场群)及其所支持的社区之间实现风险共担、利益共享的新型农业发展方式。作为新型农业的重要形式之一,项目融资存在投资主体不健全,投资对象不明确,投资方式和渠道单一等问题,通过建立关于投资者、国家政策、社区支持农业项目(CSA)和消费者这四个相关者在内的障碍因素分析模型,阐述了四个相关者各自对社区支持农业项目融资过程中所产生的障碍原因,给出了两条解决思路,一是通过社区支持农业自身加强品牌建设,加大营销宣传和培养忠实消费者,二是通过政府和其他金融机构及民间资本的力量解决社区支持农业融资难的问题。社区支持农业项目成功融资不仅在投融资领域中可以实现经济利益双方的共赢,同时还可以带动社会效益的改善。

The Research of CSA Project Financing Obstacles and Forming

Community support agriculture （CSA） is based on trust of consumers and farmers, a new type of agricultural development way to a- chieve risk-sharing, benefit sharing between farm （ or group of farms） and supported community. As one of the important forms of agriculture, the project financing exists problems such as investment main body is not perfect, financing object is not clear, investment way and channel is single. Ttu＇ough the establishment of project investors, national policy, and community support for agriculture （CSA） and the consumer of the four stakeholders model, the causes were elaborated, and two solving thoughts were put forward, one is through community support agriculture itself to strengthen the construction of brand and marketing hype and cultivate loyal customers, second is through the government and other fi- nancial institutions and the power of private capital to solve community support agricultural financing difficult question. This paper argues that community support agriculture successful project financing in the field of investment and financing can not only realize the economic interests of both the win-win situation, but also can promote the improvement of the social benefits.