| 产业融合视域下以“四力”推动养生旅游发展研究 |
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| 引用本文： | 沙莎,郑嫣茹.产业融合视域下以“四力”推动养生旅游发展研究[J].安徽农业科学,2017,45(5). |
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| 作者姓名： | 沙莎 郑嫣茹 |
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| 作者单位： | 成都中医药大学养生康复学院,四川成都,610075;四川未来城镇建设管理股份有限公司,四川成都,610075 |
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| 基金项目： | 2016年四川省教育厅资助科研项目 |
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| 摘 要： | 从产业融合角度出发,用产业融合理论,探析养生旅游产业的"四力"影响因子,即市场需求的推力、竞争合作的压力、技术创新的拉力和政策支持的外力,提出"四力"驱动下的国内养生旅游发展策略。
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| 关 键 词： | 产业融合 健康产业 养生旅游 “四力” |
The Research of "Four forces" to Promote the Development of Health Tourism from the Perspective of Industry Convergence |
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| SHA Sha,ZHENG Yan-ru.The Research of "Four forces" to Promote the Development of Health Tourism from the Perspective of Industry Convergence[J].Journal of Anhui Agricultural Sciences,2017,45(5). |
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| Authors: | SHA Sha ZHENG Yan-ru |
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| Abstract: | From the perspective of industrial convergence,an analysis of the "four forces" influencing factors of health tourism industry was discussed with the theory of industry integration,including the thrust of market demand,the pressure of competition and cooperation,the pulling force of technological innovation and the external force of policy support.The domestic health tourism development strategy driven by "four forces" was introduced. |
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| Keywords: | Industrial integration Health industry Health tourism " Four force" |
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