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品牌塑造下农产品品牌推广策略分析
引用本文:沈正舜.品牌塑造下农产品品牌推广策略分析[J].安徽农业科学,2008,36(31).
作者姓名:沈正舜
作者单位:淮阴师范学院经济与管理系,江苏淮安,223300
基金项目:淮阴师范学院青年教师科研基金  
摘    要:分析农产品品牌推广的重要性,并在分析影响农产品品牌推广的决策因素的基础上,提出在品牌塑造下农产品品牌推广的策略。

关 键 词:品牌塑造  农产品  品牌推广  策略

Analysis of the Popularization Strategies of Agricultural Product Brands under Brand Molding
SHEN Zheng-shun.Analysis of the Popularization Strategies of Agricultural Product Brands under Brand Molding[J].Journal of Anhui Agricultural Sciences,2008,36(31).
Authors:SHEN Zheng-shun
Abstract:The importance of popularizing agricultural product brands was analyzed.Based on analyzing the decision-making factors influencing the popularization of agricultural product brands,some strategies for popularizing agricultural product brands under brand molding were put forward.
Keywords:Brand molding  Agricultural products  Brand popularization  Strategy
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