和合文化在旅游项目策划中的应用——以鹿鸣岭景区为例

分析了旅游项目策划在旅游资源转化为旅游商品过程中的重要意义,指出文化是旅游项目策划的灵魂,强调了和合文化是中华文化的精髓。解析了和合文化的内涵及类型,突出天人和合、社会和合、自我和合。在此基础上阐述了和合文化与旅游项目的关系,强调和合文化是旅游项目创意的源泉,旅游项目是体现和传承和合文化的最佳载体。以河北省石家庄市井陉县南部的鹿鸣岭景区为例,从功能定位、主题定位、功能分区方面,分析了和合文化在鹿鸣岭景区旅游项目策划中的具体应用。

Application of Harmony and Integrity Culture in Tourist Project Planning

Significance of tourist project planning in the transformation of tourist resources to tourist products was analyzed,it was proposed that culture is the soul of tourist project planning,harmony and integrity culture is the essence of Chinese cultures.Connotations and types of harmony and integrity culture were elaborated,such as harmony and integrity between human and nature,harmony and integrity of the society,harmony and integrity of the ego.On this basis,relationship between harmony and integrity as well as tourist projects were expounded,harmony and integrity culture was stressed as the source of tourist projects,and tourist projects as the optimal carriers of demonstrating and inheriting harmony and integrity culture.Lumingling Scenic Area in south Jingxing County,Shijiazhuang City of Hebei Province was taken for example to analyze the application of harmony and integrity culture in concrete planning of tourist projects from the perspectives of functional orientation,theme orientation and functional division.