塔里木盆地非物质文化遗产旅游开发SWOT分析

塔里木盆地的非物质文化遗产是重要的区域旅游资源。针对该区域非物质文化遗产旅游资源的开发,运用SWOT分析法,对非物质文化遗产旅游资源开发的优势、劣势、机遇与风险进行了分析,认为塔里木盆地非物质文化遗产旅游开发应是一种可持续性开发。针对优势和机遇,提出了设计多样化的开发模式、策划精品旅游线路、健全文化旅游市场机制的对策;针对劣势和风险,建议加大文化旅游宣传、加强旅游基础设施建设、走可持续发展道路。

SWOT Analysis on Intangible Cultural Heritage Tourism Development in Tarim Basin

Intangible cultural heritage in Tarim Basin is important regional tourism resource. Aiming to develop intangible cultural heritage tourism resource in this region,strengths,weaknesses,opportunities and threat of intangible cultural heritage tourism resources development were analyzed by using SWOT method. Development of intangible cultural heritage tourism in Tarim Basin should be sustainable. According to the strengths and opportunities,development of countermeasures such as designing diversified development model,planning competitive tourism route and developing cultural tourism market mechanism are proposed. According to the weaknesses and threat,suggestions such as enhancing culture tourism propaganda,reinforcing tourism infrastructure and persisting in sustainable development route are presented.