| 借鉴台湾经验发展福建休闲农业 |
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| 引用本文： | 黄靖,李艳.借鉴台湾经验发展福建休闲农业[J].台湾农业探索,2011(1):30-33. |
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| 作者姓名： | 黄靖 李艳 |
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| 作者单位： | 福建农业职业技术学院园艺园林系,福建福州,350119 |
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| 摘 要： | 概述中国台湾地区的休闲观光农业的发展概况,分析台湾地区休闲观光农业的经营模式、营销策略;提出当前福建休闲农业存在特色不鲜明、缺乏观光战略、经营管理不规范等主要问题;并借鉴台湾地区的成功经验,从开发休闲活动项目多样性、增强休闲农业优质性、提高休闲农业营销策略性等方面提出福建更好发展休闲观光农业的建议。
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| 关 键 词： | 休闲农业 台湾 福建 |
Developing leisure agriculture in Fujian by using the Taiwan experience for reference |
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| HUANG Jing,LI Yan.Developing leisure agriculture in Fujian by using the Taiwan experience for reference[J].Taiwan Agricultural Research,2011(1):30-33. |
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| Authors: | HUANG Jing LI Yan |
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| Institution: | HUANG Jing,LI Yan(Department of Horticulture and Landscape,Fujian Agricultural Vocational and Technical College,Fuzhou,Fujian 350119,China) |
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| Abstract: | This paper describes the development of leisure agriculture in Taiwan,analyzes the business models and marketing strategies of which,indicates that the lack of characteristics,tourism strategies,and standardized management are the main problems of leisure agriculture in Fujian.Based on the Taiwan's successful experience,the paper makes recommendations for the development of leisure agriculture in Fujian from leisure project development,quality improvement of leisure agriculture,and marketing strategy improv... |
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| Keywords: | leisure agriculture Taiwan Fujian |
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