数字经济背景下南泥湾家庭农场发展的研究

在数字经济发展背景下,为探究应用可溯源技术的家庭农场在南泥湾地区发展的可行性,并制定合理的家庭农场发展战略,文章首先结合SWOT分析法对南泥湾区域家庭农场发展的优势、劣势、机会、威胁4方面独立和联合分析,进而对家庭农场的发展战略进行定位,总结出该地的家庭农场的发展要以SO扩张型的发展战略为主、以WO防御型的发展战略为辅。农场要借助南泥湾地区的自然优势和旅游产业优厚条件,吸引政府的投资及企业合作融资,不断优化技术和管理方案,以期提高当地农民收入,实现产业联动发展,推动经济高速高质量发展。

Research on the development of Nanniwan family farm in the context of digital economy

In the context of the development of digital economy, in order to explore the feasibility of family farms using traceable technology in Nanniwan area and formulate a reasonable family farm development strategy, this paper first combines SWOT analysis to independently and jointly analyze the advantages, disadvantages, opportunities and threats of family farms in Nanniwan area, and then positions the development strategy of family farms, and concludes that the development of family farms in this area should be based on the development strategy of SO expansion and supplemented by WO defense development strategy. Farms should take advantage of the natural advantages of the Nanniwan area and the favorable conditions of the tourism industry, attract government investment and enterprise cooperative financing, and continuously optimize technology and management plans, so as to increase the income of local farmers, achieve industrial linkage development, and promote high-speed and high-quality economic development.