产业融合视角下黑龙江省农旅产业标准化与个性化研究

进入21世纪以来,黑龙江省充分利用省内现代化的大农业资源,积极推进农业与旅游业的多维度融合,形成了初具规模的农旅产业。该论文以目前黑龙江省农旅产业发展中的“非标准化”和“同质化”问题为着眼点,在分析农旅产业的消费者特征及其需求偏好的基础上,借鉴张家界自然风景区和重渡沟自然风景区发展农旅产业的先进经验,结合黑龙江省农旅产业发展的特殊规律,提出了黑龙江省农旅产业标准化管理与个性化发展的具体操作路径,为推进黑龙江省农旅产业的提质扩容与创新转型提供了新思路。

RESEARCH ON THE STANDARDIZATION AND PERSONALIZATION OF AGRICULTURAL TOURISM INDUSTRY IN HEILONGJIANG PROVINCE UNDEE THE PERSPECTIVE OF INDUSTRIAL INTEGRATION

Since the beginning of the 21st century, Heilongjiang Province has made full use of its modern large agricultural resources, actively promoted the multi-dimensional integration of agriculture and tourism, and formed a large-scale agricultural tourism industry. This paper focuses on the problems of "non-standardization" and "homogenization" in the development of the agricultural tourism industry in Heilongjiang Province. Based on the analysis of the consumer characteristics and demand preferences of the agricultural tourism industry, it draws on the Zhangjiajie natural scenic area and Chongdugou Natural Scenic Area"s advanced experience in the development of agricultural tourism industry, combining with the special laws of the development of the agricultural tourism industry in Heilongjiang Province. Consequently it puts forward a specific operation path for the standardized management and personalized development of the agricultural tourism industry in Heilongjiang Province, providing new ideas for promoting the quality expansion and innovative transformation of the agricultural tourism industry in Heilongjiang Province.