我国健身俱乐部消费群体现状调查及影响因素分析*

对我国健身俱乐部消费群体现状及影响因素进行了调研，结果表明：不同地区、不同年龄、不同性别、不同文化程度消 费群体的消费兴趣与价值取向存在明显差异；区域间健身消费群体的消费动机、购买模式、消费形式、消费频数、持续时间、 消费时段和季节的行为选择不一致；区域间消费群体对教练服务质量的满意度、对场地环境器材的满意度、对健身结果的满意 度不一致；经济因素、体育健身组织、体育锻炼认识、体育健身知识、体育健身环境、文化素质是制约我国健身俱乐部体育消 费的6个影响因素。

Investigation Analysis on the Present Situation and Influence Factors of the Expense Group of Fitness Club in China

This paper studies the present situation and influence factors of the expense group of the fitness club in China. The results indicate that, there are obvious difference in expense interest and value orientation of different regions, ages, sex, educational level; Behavior choice is inconsistent on the expense motive, purchase pattern, expense form, expense frequency, duration, expense time interval and season on the fitness expense group of inter-region; Expense groups of different inter-region are inconsistent in the satisfied degree to trainer service quality, location environment equipment, fitness result. Economic element, fitness organization, physical training understanding, fitness knowledge, fitness environment, cultural quality are thought six influence factors which restrict sports expense of the fitness club in our country.