大众传播对体育人文价值的影响

大众传播对体育人文价值具有广泛的社会影响力，反映在为体育人文价值提供了社会语境，从而提高社会对这一价值的广泛认同，进而指导人们形成正确的体育价值观。然而，大众传播媒介与体育人文价值之间存在追求目标、判断标准及利益诉求上的差异。而二者的终极目标是一致的，旨在通过对人们体育权利的尊重，促进社会和谐。

Influence of Mass Media on the Value of Sports Humanities

Mass Communication with a wide range of sports humanistic values of social influence, reflected in the social context of sports provides a humanistic values, thereby enhancing the value of this community is widely recognized, and then guide people to form correct values of sport. However, there is the pursuit of goals between the media of mass communication and sports humanistic values, standards and determine the differences on interest demands. The ultimate goal of both is the same, aimed at sports by respect for people''s rights, promoting social harmony.