| CBA职业篮球俱乐部品牌影响因素研究 |
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| 引用本文： | 牟小刚,石俊宝.CBA职业篮球俱乐部品牌影响因素研究[J].上海交通大学学报(农业科学版),2014(2):34-37. |
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| 作者姓名： | 牟小刚 石俊宝 |
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| 作者单位： | (1.中国石油大学（华东）体育教学部，山东 青岛266580; 2.青岛职业技术学院海尔学院,山东 青岛266555) |
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| 摘 要： | 采用非结构式访谈调查法、非结构式问卷调查法以及数理统计法对我国CBA职业篮球俱乐部品牌的
影响因素进行调查分析，并且以19家CBA职业篮球俱乐部的450名球迷和会员及30名俱乐部管理人员为调查
对象，对CBA职业篮球俱乐部品牌的概念、理论以及国内外有关职业俱乐部品牌影响因素的现状进行分析
，探讨我国职业俱乐部品牌影响因素的结构模型、结构稳定性、不同职业俱乐部品牌影响因素在人口统计
学变量的差异。
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| 关 键 词： | CBA职业篮球 俱乐部 影响因素 |
| 修稿时间： | 2013/12/20 0:00:00 |
Study on the Brand Influence Factors of CBA Professional Basketball Club |
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| MOU Xiao-gang,SHI Jun-bao.Study on the Brand Influence Factors of CBA Professional Basketball Club[J].Journal of Shanghai Jiaotong University (Agricultural Science),2014(2):34-37. |
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| Authors: | MOU Xiao-gang SHI Jun-bao |
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| Institution: | (1.The Physical Education Department of China University of Petroleum(Hua Dong)Qingdao
266580,China; 2.Qingdao Technical College,Qingdao 266555,China) |
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| Abstract: | This paper applies the methods of unstructured interview survey, unstructured
questionnaire survey and mathematical statistics to analyze brands influencing factors of
the CBA professional basketball club. This paper analyzes the concepts and theories of the
brands of basketball clubs, as well as the current situation of brands influential elements
of professional basketball clubs home and abroad. This paper discusses the structure model
and structure stability of brands influencing factors of the clubs in our country. It also
focuses on the discrepancy among demographical variables of different brands influential
elements of professional basketball club. |
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| Keywords: | CBA professional basketball clubs influence factors |
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