体验经济视域下武术创意产业的生态发展路径

文化创意产业的发展模式一直是困扰实践界的难题,随着大数据和体验经济时代的到来,审美体验与精神愉悦已成为当下世界经济活动中的高层诉求,为了促进武术创意产业与世界经济发展接轨,必须结合体验经济的内在发展逻辑与消费者的审美直觉心理进行耦合式的探讨。研究从技术变迁、文化耦合、盈利模式的三重维度指出：武术创意产业历经了由“武技-武艺”的技术变迁过程;在体验经济视域下,武术创意产业应植根于中国传统文化内核,彰显“道、禅、爱”等武术精神与文化的创意因子;据此,通过观众心理学理论建构以新媒体网络营销、文化创意主题设置、重视体验心理反馈、以情感共鸣促进价值增生和大规模定制服务为取向的生态发展路径。

Ecological Developmental Path of Wushu Creative Industry from The Perspectives of Experience Economy

Choosing a commercial model for cultural and creative industries is a difficult issue for people to deal with. With the arrival of big data and the experience economy times, the aesthetic experience and spiritual pleasure has become a high-level demands of economic activity in the present world. In order to combine the creative industry of Wushu Culture and the developing of world economy, the inner development logic of experience economy and the psychological characteristics of consumers must be discussed. The research shown that: The creative industry of Wushu culture experienced a technological change from "Wushu skill to Wushu art"; Under the horizon of experience economy, the ecological development of martial arts industry should base on its tradition, according to the expectation horizon in consumer psychology. It should be constructed the ecological development path which uses new media network marketing, has culture creative theme settings, attaches great importance to experience psychological feedback and promotes the hyperplasia of value and mass customization services.