| 试论农产品绿色营销 |
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| 引用本文： | 洪彬,周发明,周冬娥.试论农产品绿色营销[J].农业现代化研究,2002,23(3):211-214. |
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| 作者姓名： | 洪彬 周发明 周冬娥 |
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| 作者单位： | 1. 湖南农业大学,湖南,长沙,410128
2. 湖南省娄底市娄星区人事局,湖南,娄底,417000 |
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| 摘 要： | 在提出农产品绿色营销内涵的基础上，从生态环境的恶化、绿色消费浪潮兴起、绿色法规定完善、绿色贸易壁垒的设置、绿色产品市场的竞争等方面，阐述了实施农产品绿色营销的必要性；从绿色农产品的开发、加工、价格、销售等方面，提出农产品绿色营销的策略。
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| 关 键 词： | 市场营销 农产品 绿色营销 营销策略 |
| 文章编号： | 1000-0275(2002)03-0211-04 |
| 修稿时间： | 2002年4月10日 |
Green Marketing of Agricultural Products |
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| HONG Bin ,ZHOU Faming ,ZHOU Donge.Green Marketing of Agricultural Products[J].Research of Agricultural Modernization,2002,23(3):211-214. |
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| Authors: | HONG Bin ZHOU Faming ZHOU Donge |
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| Institution: | HONG Bin 1,ZHOU Faming 1,ZHOU Donge 2 |
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| Abstract: | Started from the explanation of the green marketing of agricultural products, the necessity of its application was fully discussed regarding the deterioration of the environment,the prpularization of the green consuming concept, the competition of green laws and regulations, the establishment of green trade barriers and the competition of the green product market.In addition the green marketing strategy was proposed based on the developing ,processing, pricing and marketing. |
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| Keywords: | marketing agricultural products green marketing |
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