| 创建区域品牌,提升农产品竞争力 |
| |
| 引用本文： | 曹垣.创建区域品牌,提升农产品竞争力[J].农业现代化研究,2007,28(1):69-71,92. |
| |
| 作者姓名： | 曹垣 |
| |
| 作者单位： | 嘉兴学院管理学院,浙江,嘉兴,314001 |
| |
| 摘 要： | 本文从消费、产业聚集、企业发展等方面阐述了创建区域品牌对提升农产品竞争力的作用,同时分析了创建区域品牌存在的问题;从农业产业化经营、品牌定位、营销、管理、政府职能、企业发展等方面,提出了创建区域品牌的对策。
|
| 关 键 词： | 区域品牌 农产品竞争力 |
| 文章编号： | 1000-0275（2007）01-0069-04 |
| 修稿时间： | 2006-09-042006-10-20 |
Promoting Competitive Ability of Farm Products through Establishing Regional Brand |
| |
| CAO Yuan.Promoting Competitive Ability of Farm Products through Establishing Regional Brand[J].Research of Agricultural Modernization,2007,28(1):69-71,92. |
| |
| Authors: | CAO Yuan |
| |
| Institution: | School of Management,Jiaxing College,Jiaxing,Zhejiang 314001 ,China |
| |
| Abstract: | This paper explores the functions of competitive ability of regional agricultural products through establishing the regional brand from the perspectives of consumption,industrial cluster,enterprise development,and analyses the existing problems of regional brand,points out ways of establishing the regional brand. |
| |
| Keywords: | regional brand competitive ability of farm products |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
| 点击此处可从《农业现代化研究》浏览原始摘要信息 |
| 点击此处可从《农业现代化研究》下载免费的PDF全文 |
|
