| 绿色农产品市场中的“柠檬效应”及应对策略 |
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| 引用本文： | 黄小平,刘叶云.绿色农产品市场中的“柠檬效应”及应对策略[J].农业现代化研究,2006,27(6):467-469. |
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| 作者姓名： | 黄小平 刘叶云 |
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| 作者单位： | 1. 湖南师范大学商学院,湖南 长沙,410081;华中科技大学经济学院,湖北,武汉,430074
2. 湖南师范大学商学院,湖南 长沙,410081 |
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| 摘 要： | 本文基于绿色农产品的经验型特征及消费市场中信息非对称性基础上，分析了绿色农产品市场中“柠檬效应”出现的原因及影响；并指出：营造具有“正信号”显示的制度环境，是消除“柠檬市场”．构建绿色农产品竞争力的有效途径。
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| 关 键 词： | 柠檬效应 信息不完全 信号显示 |
| 文章编号： | 1000-0275（2006）06-0467-03 |
| 收稿时间： | 2006-06-01 |
| 修稿时间： | 2006-06-012006-07-08 |
"Lemon Effect" in Green Agricultural Products Market and Handling Strategy |
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| HUANG Xiao-ping and LIU Ye-yun."Lemon Effect" in Green Agricultural Products Market and Handling Strategy[J].Research of Agricultural Modernization,2006,27(6):467-469. |
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| Authors: | HUANG Xiao-ping and LIU Ye-yun |
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| Institution: | 1. School of Business,Hunan Normal University,Changsha, Hunan 410081 ,China; 2. College of Economy, Scientific and Technological University of Central China, Wuhan, Hubei 430074, China |
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| Abstract: | Based on experimental characteristcs of green agricultural products and imperfect information in consumer market,the present thesis analyses why "lemon effect" appears in green agricultural products market and its influence.Meanwhile,it denotes the efficient way,in clearing up "lemon market" and constructing competitive power of green agricultural products,lies in the formation of fully-principled environment that "positive signals" demonstrates. |
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| Keywords: | lemon effect imperfect information signal demonstration |
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