旅游精准扶贫助推贫困地区乡村振兴的思考

贫困地区精准脱贫是乡村振兴的重点难点和优先任务,旅游扶贫已经成为我国贫困地区乡村振兴的重要方式。推动旅游精准扶贫与乡村振兴的有机衔接,是实现贫困地区乡村振兴的有效途径。本文立足文献述评、调研认知与研究思考,探讨旅游精准扶贫在贫困地区乡村振兴中的主要作用、现实问题和推进途径。研究表明,旅游精准扶贫可以促进贫困地区乡村振兴已成为各方共识,同时也面临利益分配机制不合理、内生增长乏力、生态环境制约等诸多挑战,乡村旅游扶贫需精准识别发展乡村旅游所具备的资源、区位、市场等条件和可行性,将乡村振兴战略的思想和原则融入具体的旅游精准扶贫计划与行动之中。具体需要准确把握好适宜区域、实施主体、主导产业、资金来源和保障机制,创新乡村旅游扶贫的商业模式、聚合乡村旅游扶贫的智力资源、夯实乡村旅游扶贫的文化底蕴、坚守乡村旅游扶贫的绿色发展底线、优化乡村旅游扶贫管理和组织机制,进而从产业振兴、人才振兴、文化振兴、生态振兴和组织振兴等五个方面全方位精准有效地助推乡村振兴。

Promoting rural revitalization in poverty-stricken areas by targeted poverty alleviation through tourism

Targeted poverty alleviation in poverty-stricken areas is the priority with great difficulty of rural vitalization. Currently, targeted poverty alleviation through tourism is becoming an important way of rural revitalization in poverty-stricken areas in China. Continuously promoting the organic link between poverty alleviation and rural revitalization is an effective way for rural development in poverty-stricken areas. Based on literature review and on-site investigation, this paper explores the main roles, practical problems and ways of promoting targeted poverty alleviation in rural revitalization in poverty-stricken areas. Results show that the idea that targeted poverty alleviation through tourism can promote rural revitalization in poverty-stricken areas has become the consensus of all parties. At the same time, it also faces many challenges, including unreasonable benefit distribution mechanism, weak endogenous growth, and ecological environment constraints. There are great needs to accurately identify the suitable areas, the implementing body, the leading industries, the sources of funds and the guarantee mechanism. In accordance with the objectives and requirements of the strategy of rural revitalization, such as industrial prosperity, ecological livability, rural culture, effective governance and prosperity of life, it is necessary to comprehensively analyze the conditions and feasibility of resources, location and markets for the development of rural tourism in designated region. Meanwhile, it is necessary to deeply investigate and widely listen to opinions and suggestions, and to integrate the ideas and principles of the rural revitalization strategy into the specific plans and actions of the targeted poverty alleviation through tourism. Finally, it is recommended to scientifically plan innovative business models, to aggregate the intellectual resources, to consolidate the cultural heritage, to insist on green development, to optimize management system, and to comprehensively promote rural revitalization in five aspects, including industrial revitalization, talent revitalization, cultural revitalization, ecological revitalization and organizational revitalization.