| Abstract: | With the development of China's market economy, the agricultural products' market has changed from the seller's market into the buyer's market. Therefore, the limitations of the household contract responsibility system gradually appeared. The farmers' professional cooperatives not only covered the limitations but also effectively connected the small-scale farmers with the competitive market by increasing the fanners' organizational degree. However, during the development process of farmers' professional cooperatives, many problems were exposed. By using SWOT analysis belonging to the field of enterprise strategic management, this paper discussed the opportunities and threats of the external environment, as well as the strengths and weaknesses of the internal environment of Chinese fanners' professional cooperatives. Thereby, it proposed some development strategies for Chinese farmers' professional cooperatives in the current stage. |
