玉舍国家森林公园康养旅游可持续发展因素分析

  目的  利用SWOT-AHP模型定量分析贵州省六盘水市玉舍国家森林公园开发康养旅游的优势、劣势、机遇和威胁，提出适合其康养旅游可持续发展战略及对策。  方法  对玉舍国家森林公园发展康养旅游的优势、劣势、机遇和威胁进行定性分析，构建评价指标体系，利用层次分析法对其发展康养旅游的优势、劣势、机遇和威胁进行定量分析，确定指标权重及加权分数，通过计算玉舍国家森林公园康养旅游发展的总优势力度，绘制森林公园康养旅游发展战略四边形，确定战略四边形重心坐标P(x，y)、战略类型方位角θ和战略强度系数ρ，选择适合玉舍国家森林公园康养旅游的发展战略和战略强度。  结果  玉舍国家森林公园发展康养旅游的优势＞机会＞威胁＞劣势，战略四边形重心坐标P(x，y)=P(0.553 6，0.729 1)，战略类型方位角θ为π/4~π/2。确定玉舍国家森林公园发展康养旅游是属于机会型，应采取增长型战略；战略强度系数ρ=0.966 5＞0.5，应采取正强度发展战略。  结论  玉舍国家森林公园康养旅游的发展应采取积极的增长型发展战略，生态环境优势(0.247 4)是玉舍国家森林公园发展康养旅游的最大优势条件，基础设施薄弱(0.024 1)是影响森林公园发展康养旅游的主要劣势，贵州旅游业的发展机遇(0.150 7)是玉舍国家森林公园康养旅游发展的重大机遇，但也要应对来自周边康养旅游产品的挑战(0.068 8)。图2表2参20

On sustainable development of health and wellness tourism in Yushe National Forest Park based on SWOT-AHP model

  Objective  Aimed at a strategy of sustainable development for the health and wellness tourism at Yushe National Forest Park, an analysis was made of the advantages, disadvantages, opportunities and threats with SWOT-AHP model employed.  Method  To be specific, a qualitative analysis is first conducted to establish an evaluation index system before Analytic Hierarchy Process (AHP) was used to quantitatively analyze these factors, and to determine the weights of the indicators and the weighted scores. Afterwards, by calculating the overall strength of the development of health and wellness tourism in Yushe National Forest Park, the quadrangle was drawn of the strategy for the development of health and wellness tourism in Forest Park with the strategic quadrangle coordinate P(x, y), strategic type azimuth θ, and strategic intensity coefficient ρ determined, and a suitable development strategy and strategic intensity selected for Yushe National Forest Park.  Result  It was found that in developing health and wellness tourism in Yushe National Forest Park the advantages outweigh the opportunities threats and disadvantages (A＞O＞T＞D) with P(x, y) = P (0.553 6, 0.729 1) as the strategic quadrilateral barycenter coordinate and, the strategic type azimuth θ between π/4~π/2. It was concluded that the development of health and wellness tourism in Yushe National Forest Park belonged with the opportunity type, and growth strategies with a positive intensity (the strategic strength coefficient ρ = 0.966 5＞0.5) should be adopted.  Conclusion  In conclusion, the development of health and wellness tourism in Yushe National Forest Park should adopt a positive growth strategy. Favorable ecological and environmental conditions (0.247 4) are the biggest advantage while the weak infrastructure (0.024 1) is the main disadvantage. The favorable development of tourism in Guizhou Province(0.150 7) offers a major opportunity for the development of health and wellness tourism in Yushe National Forest Park, however, it is also faced with the challenges of other tourist products from surrounding areas (0.068 8). Ch, 2 fig. 2 tab. 20 ref.]