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| 生态观光区的形象定位和传播策略 | |
| 引用本文： | 钱杭园,严少君,朱铨,尹其康.生态观光区的形象定位和传播策略[J].浙江林学院学报,2005,22(2):211-215. |
| 作者姓名： | 钱杭园 严少君 朱铨 尹其康 |
| 作者单位： | 1. 浙江林学院,人文学院,浙江,临安,311300 2. 浙江林学院,旅游学院,浙江,临安,311300 3. 浙江省临安市太阳镇人民政府,浙江,临安,311300 |
| 摘 要： | 生态观光区的开发和建设已成为我国生态旅游实践的一项重要内容.生态观光区的开发和建设需要基本的资源条件、区位条件和市场需求,特别是在争取旅游客源市场比较激烈的今天,生态观光区开发建设更需要研究其形象策划和传播策略,具体包括形象的定位及其口号设计,人-地感知形象和人-人感知形象的设计,形象传播的具体方法与技巧等.以浙江省台州市凉溪农业生态观光区为个案作了具体探讨.参8 |
| 关 键 词： | 生态观光区 形象策划 传播策略 台州市 |
| 文章编号： | 1000-5692(2005)02-0211-05 |
Image orientation and extension strategies of ecologicaltourist resorts |
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| QIAN Hang-yuan,YAN Shao-jun,ZHU Quan,YIN Qi-kang.Image orientation and extension strategies of ecologicaltourist resorts[J].Journal of Zhejiang Forestry College,2005,22(2):211-215. | |
| Authors: | QIAN Hang-yuan YAN Shao-jun ZHU Quan YIN Qi-kang |
| Abstract: | In China, the investment and development of ecological tourist resort has become one of the most important practices in the tourism industry. The development of a tourist resort depends not only on natural resources, geographical conditions and market requirements but also on the image planning and extension strategies in a market with fierce competition. The image planning and extension strategies include the image orientation and design, the slogans design, concrete methods and skills for image extension and etc. A case study of Liangxi Agricultural Ecological Tourist Resort, Taizhou City, was conducted.Ch,8 ref.] |
| Keywords: | ecological tourist resort image planning extension strategy Taizhou City |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |