对福州市旅游景区的认知研究

运用NMDS方法研究了福州市居民对福州市旅游景区的认知。通过空间定位图分析发现,在居民的认知中福州市10家旅游景区被聚合为3个组群：自然风光类旅游景区组群、人文风貌和自然风貌旅游景区组群、海岛风光旅游景区和博物馆旅游景区组群;在当地居民对旅游景区的感知情况方面,有4家旅游景区的感知率小于60%;在到访情况方面,旅游景区到访率只有3家大于70%,有2家介于35%和55%之间,有5家小于30%。通过特征属性和旅游景区之间的配适分析与水平距离分析发现,居民对前2个组群的评价较高,对后1个组群的评价较低。据此提出了福州市旅游发展的建议。

A cognitive study on tourist areas in Fuzhou

By using NMDS approach,the paper studies the cognition of Fuzhou residents to tourist areas.The analysis of spatial positional map finds that 10 high-grade tourist areas are aggregated into three clusters,i.e.natural views cluster,cultural and natural styles cluster,island views cluster and museum cluster.The cognitive proportion of four tourist areas is less than 60%,and only three ones′ visit proportion is more than 70%,two is between 35% and 55% and five is less than 30%.The coordination analysis between the characteristics and spots combined with the analysis of horizon distance shows that the former two clusters are given high evaluation among residents and the third lags behind them.Therefore,suggestions are offered to improve the development of tourist areas in Fuzhou.