| 农民专业合作社的品牌推进及其对策思路 |
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| 引用本文： | 吴声怡,刘文生.农民专业合作社的品牌推进及其对策思路[J].福建农业大学学报(哲学社会科学版),2008,11(1):33-36. |
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| 作者姓名： | 吴声怡 刘文生 |
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| 作者单位： | 福建农林大学经济与管理学院,福建福州350002 |
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| 摘 要： | 阐明了当前我国农民专业合作社品牌推进的基本现状与制约因素，对美国、法国和日本推进农民专业合作社品牌发展的经验及启示进行深入解读，在此基础上提出了我国农民专业合作社品牌推进的对策思路。
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| 关 键 词： | 农民专业合作社 品牌 推进 |
| 文章编号： | 1671-6922（2008）01-0033-04 |
| 收稿时间： | 2007-11-02 |
Brand promotion and countermeasures of farmers＇ professiofial cooperatives |
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| WU Sheng-yi, LIU Wen-sheng.Brand promotion and countermeasures of farmers＇ professiofial cooperatives[J].Journal of Fujian Agricultural University(Social Science Edition),2008,11(1):33-36. |
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| Authors: | WU Sheng-yi LIU Wen-sheng |
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| Institution: | (College of Economics and Management, Fufian Agriculture and Forestry University, Fuzhou, Fufian 350002, China) |
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| Abstract: | This paper illustrates the present situation and restricting factors in the brand promotion of farmers＇ professional cooperatives in our country and then gives a deep analysis of the experience and inspiration from the brand promotion of farmers＇ professional cooperatives in USA France and Japan. Accordingly the countermeasures in the brand promotion of farmers＇ professional cooperatives in our country are proposed. |
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| Keywords: | farmers＇ professional cooperative brand promotion |
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