大众健身俱乐部全面质量管理与经营的若干研究

综观目前大众体育健身俱乐部总体经营状况，总体上比较注重场地和设施的经营．不够重视对体育服务产品的设计与品牌规划。本文基于全面质量管理基本理论思想，以及对大众体育俱乐部的服务产品设计和品牌规划的市场研究，讨论俱乐部的经营方式，希望质量管理和品牌规划的研讨能有益于我国大众体育俱乐部经营水平的进一步提高。

Overall quality management and operation of mass fitness clubs

In view of the current status of management and operation of mass fitness clubs, it is held that management of ground and facilities has been emphasized in general, but the design of sports service products and brand planning are not paid attention to. In this paper, based on the basic theory of overall quality management and the market research of service products design and brand planning of mass fitness clibs, the way of management of the clubs is discussed. The research of quality management and brand planning means to raise the management level of mass fitness clubs.