浅析湖北省绿色农产品品牌建设

绿色农产品是指遵循可持续发展原则,按照特定生产方式生产,经专门机构认定,许可使用绿色食品标志的,无污染的安全、优质、营养农产品。当前,我国绿色农产品发展处于起步阶段,具有影响力的品牌绿色农产品较少,这在一定程度上制约着绿色农产品的持续健康发展。对此,强化绿色农产品的品牌建设就显得十分必要。湖北省作为我国农业大省,对全国绿色农产品品牌化发展具有举足轻重的地位。近年来,湖北省积极推动绿色农产品品牌建设,取得了显著成果。但总体来看,其品牌建设也存在一些问题。本文主要就湖北省绿色农产品发展现状及其存在的问题进行剖析,并根据其存在的问题提出针对性的改进思路和建议,探讨其品牌建设之路。

Analysis on the Brand Construction of Green Agricultural Products in Hubei Province

Green agricultural product is the agricultural products with pollution-free safety, quality and nutrition, following the principle of sustainable development in accordance with the production of a specific mode, identified by the specialized agencies to permit the use of green food logo. At present, the development of green agricultural product in China is at the initial stage, with less influential green agricultural products, which in a certain extent restricts the sustainable and healthy development. In this regard, strengthening the brand building green agricultural products is very necessary. Hubei province, as a major agricultural province in China, has played an important role in the development of the brand of green agricultural products. In recent years, it has actively promoted the construction of green agricultural products, and achieved remarkable results. But in general, there are some problems in its brand building. This paper mainly analyzed the development status and existing problems of green agricultural products in Hubei province, and put forward the improvement ideas and suggestions on the basis of the existing problems, to explore the road of brand building.