我国农户信息需求特征分析

本文运用信息经济学基本理论对农户信息需求特征进行了分析，认为农户信息搜寻成本过高、农业信息市场不完善、农户自身素质偏低是现阶段农户信息需求的主要特征。并在此基础上提出加强农户的组织化水平，建立、健全农业信息经纪人制度，开发针对基层农户的农业信息市场模式，加强对农户的基础教育和职业教育等措施以提高农户的信息需求水平。

Analysis for the characteristic of farmers' information demand

This text uses the economics of information to analyze the characteristic of farmers' information demand.We think the main characteristics of farmers' information demand were that the cost of searching information was too high,the agricultural information market was imperfection,and the farmers' own quality were on the low side.This paper considers that,to strengthen the regularization of farmers,set up and make perfect the broker system of agricultural information,develop the mode of agricultural information market to farmers at the basic level,and strengthen basic education such as vocational education,which would improve the information demand level of farmers.