| 我国现代物流企业品牌建设探析 |
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| 引用本文： | 冯路.我国现代物流企业品牌建设探析[J].山东省农业管理干部学院学报,2009,25(6):61-62. |
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| 作者姓名： | 冯路 |
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| 作者单位： | 山东省青年管理干部学院,山东,济南,250014 |
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| 摘 要： | 我国现代物流企业应树立品牌竞争意识、明确品牌定位、形成专业化的品牌形象体系,以最好的服务、合理的价格为品牌理念来体现顾客至上,服务至上的宗旨,以满足顾客的需求,真正建设起一个有生命力的物流企业品牌。
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| 关 键 词： | 现代物流企业 品牌建设 品牌定位 |
On the Brand Construction of Modern Logistics Enterprises in China |
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| Feng Lu.On the Brand Construction of Modern Logistics Enterprises in China[J].Journal of Shandong Agricultural Administrators' College,2009,25(6):61-62. |
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| Authors: | Feng Lu |
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| Abstract: | China's modern logistics enterprises should establish a brand sense of competition,a clear brand positioning,brand image and form the specialized system to the best service and reasonable prices for the brand concept to reflect the customer first,service-oriented purpose,to meet customer needs,and conscientious efforts to build up a viable logistics brand. |
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