基于“共享经济”的生鲜电商终端配送问题应对策略探析

首先对生鲜电商终端配送的特点和配送模式进行归纳总结,然后论述生鲜电商终端配送存在的问题,最后提出构建共享经济背景下的生鲜电商终端配送创新模式。新模式以"线上+线下"融合方式解决现有模式的成本高、损耗大、设施设备不完善等缺陷,发挥共享经济中协同理论的实践,调动利益相关者的力量,有效满足消费者定制化服务的配送需求,这对于促进生鲜电商终端配送的可持续健康发展、确保生鲜产品和配送服务的质量与安全具有一定的现实意义。

Analysis on the Strategies of Terminal Delivery of Fresh E-commerce Based on‘Sharing Economy’

This paper summarizes the characteristics and distribution modes of fresh e-suppliers terminal delivery,and discusses the existing problems, and puts forward constructing the innovation model of fresh e-commerce terminal delivery under the background of sharing economy. The new model should use ‘online and offline’ fusion to solve the defects of the existing model, such as high cost, large loss, imperfect facilities and equipments, give full play to the proper practice of synergetic theory in sharing economy, mobilize the stakeholders forces to effectively meet the distribution demand of consumer for customization service. Which has a certain practical significance for promoting sustainable and healthy development of fresh e-commerce terminal delivery and ensuring quality and safety of fresh products and delivery services.