福建鳗鱼制品出口贸易动态变化特征分析

利用福建鳗鱼制品出口贸易数据和FAO渔业统计数据,分析1997—2010年福建鳗鱼制品出口贸易额、出口结构以及出口价格变动。结果表明:福建该类产品在国际市场中占据重要地位,其出口额在近10年呈现下降趋势,但2010年有较大的提升;出口市场高度集中于日本市场,但近些年集中度有所下降;福建鳗鱼制品的出口价格和该类产品的国际市场价格存在很强的相关关系,该产品国际市场供需基本平衡,不存在产品差异性。最后,根据以上分析,提出了开拓新兴市场、加强检验检疫措施、获得国际市场定价权以及产品差异性的营销策略等政策建议。

The analysis of change characters in Fujian river eel product export trade

The paper analyzed the change of export value,export structure and export price of river eel product by using trade data from 1997 to 2010 on Fujian export statistics and FAOSTAT-Fisheries.The results showed that eel product export in Fujian played an important role in international market,and export value has shown downward trend in resent ten years,but had a large increase in 2010.The export market was highly concentrated in Japanese market,but the market concentration has been decreasing during recent years.There was strong relationship between Fujian export price and the international market price,and the supply and demand of this product in international market was in balance.Moreover,there was no product differentiation in international market.At last,according to the analysis,the policy recommendation was proposed to promote Fujian eel product export,such as opening up new market,strengthening the inspection and quarantine measures,acquiring international market pricing and marking strategy of product differentiation.