基于微信公众平台的橡胶树栽培技术服务系统

随着通信网络的完善以及智能手机的普及，手机已经成为农民获取信息的主流方式。但由于上网技能的缺失以及文化水平的限制，农民往往很难获取到他们所需的农业信息。有必要研究一套更有效的建立在橡胶树栽培技术推广机构与农户之间的信息服务系统。微信公众平台是公众号运营者通过公众号为微信用户提供资讯和服务的平台，为实现农业信息服务模式的创新提供了新的契机。为此，尝试基于微信公众平台构建一套橡胶树栽培技术服务系统。系统包括橡胶知识和技术服务2 个主要模块，实现了橡胶树栽培管理知识查询、专家对用户的一对一远程技术服务、橡胶树施肥配方查询、橡胶资讯服务的主要功能。橡胶树栽培技术服务系统搭建了专家与农技员、农技员与农民、农民与产业间高效便捷的信息化桥梁，创新了服务模式和渠道，切实解决了科技信息传播的“最后一公里”问题。

Rubber Tree Cultivation Technology Service System Based on WeChat Public Platform

With the improvement of communication network and the popularization of smart phone, mobile phone has become a major way for farmers to obtain information. However, due to the lack of Internet skills and the constraints of education level, it is often difficult for farmers to get the agricultural information they need. It is necessary to develop a more effective information service system which could link the extension agencies of rubber tree cultivation technology and farmers. WeChat public platform is a platform for operators of public accounts to provide information and services to WeChat users, it provides a new opportunity to realize the innovation of agricultural information service mode. Therefore, we try to build a rubber tree cultivation technology service system based on WeChat public platform. The system includes two main modules of rubber knowledge and technical service, which can achieve the following main functions: inquiry of rubber tree cultivation management knowledge; expert to user one- to- one remote technical service; rubber tree fertilization formula inquiry; and rubber information service. Rubber tree cultivation technology service system builds an efficient and convenient information bridge between experts and agricultural technicians, agricultural technicians and farmers, and farmers and industry, innovates the service modes and channels, and effectively solves the‘last kilometer’problem of scientific and technological information transmission.