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农业专业期刊刊群建立初探——基于促进农业科技知识传播的视角
引用本文:刘新永,林玲娜,柯文辉.农业专业期刊刊群建立初探——基于促进农业科技知识传播的视角[J].中国农学通报,2020,36(31):140-143.
作者姓名:刘新永  林玲娜  柯文辉
作者单位:福建省农业科学院农业经济与科技信息研究所,福州 350003
基金项目:福建省属公益类科研项目研究专项“农业综合类技术期刊现状及发展对策”(2015R1016-7)
摘    要:为促进农业科技知识传播,同时做大做强科技期刊,针对传统农业科技知识传播方式不足的问题,提出整合行业期刊资源建立农业专业期刊刊群的建议,从入群期刊筛选、期刊网站构建及运营角度进行初步探讨。农业专业期刊刊群具有行业知识全面、可持续更新、免费共享、流量平台化的优势,在创新农业科技知识传播方式的基础上,通过广告运营实现期刊刊群的可持续发展。

关 键 词:农业科技知识  传播方式  专业期刊刊群  科技期刊  广告经营  
收稿时间:2019-12-06

The Establishment of Agricultural Periodical Group: On the Perspective of Dissemination of Agricultural Science and Technology Knowledge
Liu Xinyong,Lin Lingna,Ke Wenhui.The Establishment of Agricultural Periodical Group: On the Perspective of Dissemination of Agricultural Science and Technology Knowledge[J].Chinese Agricultural Science Bulletin,2020,36(31):140-143.
Authors:Liu Xinyong  Lin Lingna  Ke Wenhui
Institution:Institute of Agricultural Economy and Science and Technology Information, Fujian Academy of Agricultural Sciences, Fuzhou 350003
Abstract:To promote the dissemination of agricultural scientific and technological knowledge, and to make scientific and technological journals bigger and stronger, in view of the lack of dissemination ways of agricultural scientific and technological knowledge, this paper put forward suggestions on the integration of journal resources to establish agricultural professional journal groups, and made a preliminary discussion on the selection of journals in groups, and the construction and operation of journal websites. The agricultural professional periodical group has the advantages of comprehensive industry knowledge, sustainable update, free sharing and flow platform. On the basis of innovating the dissemination mode of agricultural scientific and technological knowledge, the sustainable development of the periodical group could be realized through advertising operation.
Keywords:agricultural scientific and technological knowledge  communication mode  professional periodical group  sci-tech periodicals  advertising management  
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