| 水产品网络营销中网络零售的服务整合 |
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| 引用本文： | 吴维宁.水产品网络营销中网络零售的服务整合[J].计算机与农业,2008(10):123-125. |
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| 作者姓名： | 吴维宁 |
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| 作者单位： | 上海海洋大学现代信息与教育技术中心,上海201306 |
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| 摘 要： | 本文分析了我国水产品网络零售现状，通过结合介绍美国pikeplacefish．com水产品网络零售网站的4P网络营销策略，提出了水产品网络零售的服务整合策略，即将水产品网站定位于水产品营销平台，发挥Web2．0技术优势，进行网络营销的组合策略，从而提升企业水产品销售。
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| 关 键 词： | 水产品 4P 网络零售 服务整合 |
The service integration of network retail on aquatic product e-marketing |
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| WU Wei-ning.The service integration of network retail on aquatic product e-marketing[J].Computer and Agriculture,2008(10):123-125. |
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| Authors: | WU Wei-ning |
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| Institution: | WU Wei-ning (Center of Modem Information and Education Technique, Shanghai Ocean University, Shanghai 201306, China) |
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| Abstract: | The paper analyzed the status of aquatic product on network retail. After discussed the 4P e-marketing strategies of pikeplacefish.com, the integrating service strategies were proposed. The website of aquatic product would be orientated to a marketing platform and take advantage of the technical advantage of Web2.0. In order to promote the marketing, the combined polices would be constructing on e-markting. |
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| Keywords: | Aquatic product dP Network retail Service integration |
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