Media coverage of lethal control: A case study of kangaroo culling in the Australian Capital Territory

Culling kangaroos, Australia’s most abundant marsupial, is a controversial practice in the Australian Capital Territory (ACT). The ACT government introduced a kangaroo management plan in response to the growing kangaroo population causing damage in grassland ecosystems. Although some groups (e.g., local government, some researchers) support implementation of this plan, critics claim it is inhumane and lacks concrete evidence. To examine media portrayal of this debate, this study conducted a content analysis of newspaper coverage between 2006 and 2016. Although ACT newspapers were impartial in their presentation of the debate, sources that previous studies found were typically considered trustworthy to speak on the scientific validity of the program were found to have conflicting messages and be less represented in the media. Thus, future research should explore if the messenger is more important than the message in determining influences on public perceptions about the use of lethal control.