| 略论图书馆发展的品牌化战略 |
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| 引用本文： | 石娉婷.略论图书馆发展的品牌化战略[J].农业图书情报学刊,2004,16(12):52-54. |
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| 作者姓名： | 石娉婷 |
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| 作者单位： | 湖南科技大学,图书馆,湖南,湘潭,411201 |
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| 摘 要： | 本文认为,从品牌的意义上看,图书馆具有公益性和产业性双重性质。实施图书馆发展的品牌化战略,就是要打造出卓越的图书馆管理品牌、服务品牌和文化品牌,全面提升图书馆的自身形象、公众形象和整体形象,创出名牌图书馆。
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| 关 键 词： | 图书馆 管理品牌 服务品牌 文化品牌 |
| 文章编号： | 1002-1248(2004)12-0052-03 |
| 修稿时间： | 2004年6月4日 |
On Brand Strategy of Library Development |
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| SHI Ping-ting.On Brand Strategy of Library Development[J].Journal of Library and Information Sciences in Agriculture,2004,16(12):52-54. |
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| Authors: | SHI Ping-ting |
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| Abstract: | From the meaning of brand, this paper holds the view that library has the dual characters of public welfare and industry. To implement the brand strat egy of library development is to make remarkable management brand, service brand and culture brand of library, and to promote self-image, public image and overa ll image of library in an all round way, therefore, we can create a prestigious library. |
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| Keywords: | library management brand service brand culture brand |
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