中小城市休闲农业的游客旅游决策行为特征及其对策——以福建莆田市九龙谷、快乐农庄休闲农业景区为例

以福建莆田市九龙谷、快乐农庄休闲农业景区为研究区域，运用问卷调查和实地访谈方法，在分析样本游客人口学特征的基础上，从旅游动机、旅游信息获取渠道、对旅游目的地的决策、旅游消费水平、旅游方式、最喜欢旅游活动、出游频率等方面探讨总结中小城市休闲农业旅游的游客旅游决策行为特征，并提出了改善和提升中小城市休闲农业旅游发展的对策。

The Countermeasure And The Tourism Decision-Making Behavior Characteristics Of Tourists From Leisure Agriculture In Small And Medium-Sized Cities ——Take the Jiulonggu and happy farm scenic of leisure agriculture in Putian City in Fujian Province as an example

The article take the Jiulonggu and happy farm scenic of leisure agriculture in Putian City in Fujian Province as the recreation area for study. It use the interviews and field survey methods to analyze the demographic characteristics of tourists samples ,and discuss and summary the tourism decision-making behavior characteristics of tourists from leisure agriculture in small and medium-sized cities through the tourism motivation, the load of access to tourism information, the decision-making to the tourism purpose, the tourism consumption, way out, the most favorite tourism activities Etc.. Finaly it put forward to some strategies to improve and enhance the tourism development of leisure agriculture in the small and medium-sized urban.