重庆南岸区“农家乐”的建设与发展

研究分析了南岸区优越的区位条件、丰富的旅游资源,以及便捷的交通、广阔的客源等方面的发展优势,考察了当前的发展现状,重点着眼于南岸区＂农家乐＂在发展过程中所面临的问题与困境,指出其缺乏特色,管理不规范,规划不合理,宣传力度不够,以及从业人员业务素质不高等多方面的问题,并针对这些问题提出了相应的改进措施。

Construction and Development of Agritainment in Nan'an District of Chongqing City

The agritainment in Nan’an District has achieved great development in recent years.The study analyzes its development advantages,namely,favorable geographic conditions,abundant tourism resources,convenient transportation and large number of tourists,investigates its current development status and emphasizes the problems and difficulties in its development,such as lack of uniqueness,sub-standard management,irrational planning,inadequate propaganda,low quality of employers and so on.In order to solve these problems,the paper proposes some corresponding measures.