论鲜活农产品直配模式的形成机理及交易效率——以河北省为例

随着我国农业产业化程度的提高和农产品流通体制的健全,鲜活农产品在其生产和流通领域正在发生一些变化。通过对河北各地的实地考察,文章对河北省鲜活农产品配送模式中两种典型的直配模式进行了分析和比较,认为"合作经济组织+超市"模式具有较高的组织化程度和交易效率,但由于其市场目标一般为高端市场,其规模不宜太大;"生产基地+终端消费市场"模式计划性很强,是目前组织化程度最高的配送模式之一,但其外生交易费用较高。

Discussions on the Formation Mechanism and Transaction Efficiency of Fresh Agricultural Products Direct Allocation Model,Taking Hebei Province as an Example

With the improved industrialization of agricuhure and improvement of circulation system of agricultural products, some changes were took place in the field of production and circulation of fresh agricultural products. Through visiting of Hebei province, two typical models of direct allocation were compared and analyzed in the paper. It was concluded that ＂Cooperative economic organizations plus supermarket＂ model had a high degree in organization and transaction efficiency, but their scale shouldn＇t be too large because their target market was gen- erally high-end market. ＂Production base plus terminal consumer market＂ model had a strong plan and the highest degree in organization of the distribution patterns, but their exogenous transaction costs was a little higher.