| 创建农产品强势品牌提高品牌竞争力 |
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| 引用本文： | 瞿艳平,郑少锋,秦宏.创建农产品强势品牌提高品牌竞争力[J].农业现代化研究,2005,26(3):225-228. |
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| 作者姓名： | 瞿艳平 郑少锋 秦宏 |
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| 作者单位： | 西北农林科技大学经济管理学院,陕西,杨凌,712100 |
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| 基金项目： | 河南省社科联调研课题(编号181)阶段性成果。 |
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| 摘 要： | 农产品强势品牌是提高我国农产品的市场竞争力、生产利润的必然。本文通过对农产品品牌创建的必然性、品牌特征、目前品牌存在问题的全方位分析，提出了创建农产品品牌及提高品牌竞争力的7条具体对策。
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| 关 键 词： | 农产品 强势品牌 特征 |
| 文章编号： | 1000-0275(2005)03-0225-04 |
To Build Strong Effect Brand of Agricultural Products and Up-grade Competitiveness of Brand |
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| QU Yan-ping,ZHENG Shao-feng,QIN hong.To Build Strong Effect Brand of Agricultural Products and Up-grade Competitiveness of Brand[J].Research of Agricultural Modernization,2005,26(3):225-228. |
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| Authors: | QU Yan-ping ZHENG Shao-feng QIN hong |
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| Abstract: | Strong effect brand of agricultural products can necessarily improve competitiveness and profit of agricultural products.This paper aims to expound the inevitability of building agricultural products' brand and to analyze its characteristics and problems in existence.Subsequently, it puts forward some countermeasures to build strong effect brand of agricultural products and hence products with competitiveness. |
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| Keywords: | agricultural products strong effect brand characteristics |
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