| B2C模式家禽产品网络营销平台的规划与建设 |
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| 引用本文： | 王冬,张跟喜.B2C模式家禽产品网络营销平台的规划与建设[J].农业网络信息,2012(8):31-34. |
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| 作者姓名： | 王冬 张跟喜 |
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| 作者单位： | 1. 中国农业科学院家禽研究所,江苏扬州,225125
2. 扬州大学动物科学与技术学院,江苏扬州,225009 |
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| 摘 要： | 如何通过电子商务来促进我国家禽产品的生产销售量,是当前农业信息化研究中一个非常热门的课题。建设家禽产品网络营销平台,探索家禽产品的销售新方法,其最终目的是实现家禽行业产销模式的变革,以适应信息化时代的发展。针对当前家禽行业在电子商务方向的应用前景做了比较完善的分析,并据此展开B2C模式家禽产品网络营销平台的规划与建设,以期建立标准化、网络化和一体化的现代家禽产品网络销售体系,同时提出了在规划建设过程中的一些关键环节。
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| 关 键 词： | B2C 家禽产品 网络营销 |
Planning and Construction of B2C Internet Marketing Platform for Poultry Products |
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| WANG Dong,ZHANG Genxi.Planning and Construction of B2C Internet Marketing Platform for Poultry Products[J].Agriculture Network Information,2012(8):31-34. |
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| Authors: | WANG Dong ZHANG Genxi |
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| Institution: | 1.Poultry Institute Chinese Academy of Agricultural Sciences,Jiangsu Yangzhou 225125; 2.College of Animal Science and Technology Yangzhou University,Jiangsu Yangzhou 225009) |
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| Abstract: | E-commerce is a new-emerging sector in current agricultural informatization,which may play an active role in promotion of domestic poultry production.To build internet marketing platform for poultry products,the new ways for poultry products sale for the nowadays information era were explored to transform the current mode of production and sale.In this paper,the application future of e-commerce in domestic poultry industry were analyzed and the planning and construction of B2C mode internet marketing platform for poultry products were carried out to establish a standard,net and integrative system of modern poultry products marketing. |
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| Keywords: | B2C domestic poultry product internet marketing |
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