| 高职院校《国际市场营销》课程案例教学法的运用 |
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| 引用本文： | 贺韧.高职院校《国际市场营销》课程案例教学法的运用[J].湖南农机,2016(7):130-131. |
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| 作者姓名： | 贺韧 |
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| 作者单位： | 湖南外贸职业学院,湖南 长沙,410201 |
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| 摘 要： | 在高职院校《国际市场营销》课程教学中采用案例教学法是高职教育培养高素质、国际化人才的必然要求。文章首先阐述了《国际市场营销》课程中运用案例教学法的意义，并分析了当前该课程运用案例教学法普遍存在的问题，最后有针对性地提出了运用与实施该教学方法的条件和要求。
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| 关 键 词： | 高职 国际市场营销 案例教学法 |
Case Teaching in “International Marketing” Course in Higher Vocational Colleges |
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| Abstract: | Case teaching is the effective curriculum teaching method of international marketing.case teaching in International Marketing course is the inevitable requirement of cultivating higher vocational education talents.At first,this paper expounds significance of using case teaching method in“international marketing”,and analyzes the current problems universally existing in case teaching,and finally puts forward conditions and requirements to use and carry out the teaching. |
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| Keywords: | higher vocational education international marketing case teaching method |
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