提升高职学生茶叶营销职业技能的研究 |
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引用本文: | 田天沐. 提升高职学生茶叶营销职业技能的研究[J]. 湖南农机, 2016, 0(9): 119-120. DOI: 10.3969/j.issn.1007-8320.2016.09.074 |
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作者姓名: | 田天沐 |
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作者单位: | 湖南商务职业技术学院,湖南 长沙,410205 |
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基金项目: | 编号中华全国供销合作总社(供销科教[2014]21号)-GX1419 |
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摘 要: | 文章结合茶叶和营销的特点提出可以从市场开拓与营销组合策划、网络营销与电子商务、营销创新等方面提升高职学生茶叶营销职业技能。
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关 键 词: | 高职 教育 茶叶 营销 技能 |
Research on Improving Tea Marketing Skills for Higher Vocational Students |
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Abstract: | This paper puts forward the improvement of higher vocational studentˊs tea marketing skill from market develop-ment and marketing mix planning,internet marketing and e-commerce,marketing innovation by combining the characteristics of tea and marketing. |
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Keywords: | higher vocational education tea marketing skill |
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