基于logistic-ISM模型的安徽省传统村落文旅融合路径研究

传统村落是文化富集地带,文旅融合是传统村落乡村振兴的重要路径之一。通过新钻石模型确定安徽省传统村落文旅融合投资影响因素,基于logistic模型辨识其主要因素,并运用ISM模型进一步探明主要因素结构关系。结果表明：传统村落文旅融合投资意愿由受教育程度、文创产品、文化体验产品、在线文旅营销、文旅金融政策、文旅市场监督、物质文化价值、文旅顶层设计8个主要影响因素构成;主要影响因素按照由表及里、由浅入深的序列形成直接原因、间接原因和深层原因的层次结构模型;文旅产品生产消费型和文旅产品营销体验型是传统村落文旅融合投资行为可循的两种路径。

Integration of Culture and Tourism of Anhui Traditional Villages Based on Logistic-ISM Model

Traditional villages are culturally rich areas, and the integration of culture and tourism is one of the important paths for their revitalization. In this study, the new diamond model is used to identify the factors influencing the investment in the culture-tourism integration of traditional villages. Main factors are identified based on the logistic model, and the ISM model is used to explore their structural relationships. The results show that: there are eight main factors influencing the investment intention, which include education level, cultural and creative products, cultural experience products, online cultural tourism marketing, cultural tourism financial policy, cultural tourism market supervision, material cultural value, and cultural tourism top-level design. Besides, the main influence factors present a hierarchical model of direct cause, indirect cause and underlying cause, which proceed from the exterior to the interior. The production and consumption of cultural tourism products and the marketing and experiencing of cultural tourism, are the two paths that the investment might have a try.