社会资本需求视角下的高素质农民培训行为研究——基于计划行为理论分析框架

人才是支撑乡村振兴战略的关键因素,高素质农民的培育在新时代被提升至新的高度。基于计划行为理论分析框架,利用浙江省的高素质农民调查数据,采用结构方程模型对760个有效样本进行实证分析,探究社会资本需求视角下高素质农民培训行为的影响因素。研究发现:高素质农民基于社会资本需求的行为态度对其行为意向具有显著(P<0.01)正向影响,行为意向对其实际行为具有显著(P<0.01)正向作用。由此提出高素质农民培训要聚焦实际需求、搭建交流平台,强化跟踪服务、打造培育品牌,找准培育对象、优化培训项目,突破时空限制、活化培训形式等启示。

Research on training behavior of high quality farmers from perspective of social capital demand: based on theory of planned behavior

Talent is a key factor to support the Rural Revitalization Strategy. The cultivation of high quality farmers has been promoted to a new height in the new era. Based on the theory of planned behavior (TPB), this paper conducted an empirical analysis with structural equation model (SEM) and 760 effective samples to explore the influencing factors of high quality farmers’ training behavior from the perspective of social capital demand. The results showed that the attitude toward behavior of high quality farmers with social capital demand had significantly (P<0.01) positive impact on their behavior intention. And high quality farmers’ behavior intention had significantly (P<0.01) positive impact on their actual behavior. Therefore, the training of high quality farmers should focus on actual needs, establish communication platforms, strengthen tracking services, build training brands, accurately pinpoint training objects and optimize training programs, break the limitation of time and space and activate training forms.