基于管理心理学视角的奖励旅游行为主体探析

奖励旅游是由企业提供给有特殊贡献的员工或客户的一种新型的旅游形式，作为一种管理手段，已为国内外很多企业采用。奖励旅游的行为主体包括奖励旅游购买者和奖励旅游者，奖励旅游购买者主要是各大企业，对企业方而言，实施奖励旅游的主要动因是基于激励效应、价值观与态度的塑造、社会知觉的强化、积极性压力管理、目标设置理论等相关管理理论；对奖励旅游者而言，奖励旅游体现了其能力的个体差异、有助于满足其交往动机和成就需要。实施奖励旅游应注意体现其非比寻常性、要关注企业管理的参与性并在制度上加以定制化。

An Analysis of the Behavioral Agents of Incentive Tour from the Managerial Psychology Perspective

Incentive Tour is a kind of new tour package which is provided by the company to award their employees who have made distinctive contributions. It has been employed by many companies domestically and internationally as a method of management. The customers of incentive tour are mainly big enterprises. To the employers, the main initiatives for implementing incentive tour are based on incentive effects, modulation of values and attitudes, strengthening of social sense, positive management of stress, goal setting theory and other relevant management theories. To the rewarded tourists, the reward is a proof of their capabilities, fulfilling their desires for social communication and successes. The management participation and the institutionalization of the enterprises have to be emphasized when implementing incentive tour to realize its unique objectives.