电子商务与农村权力结构嬗变下的农村社会发展

权力具有引领社会变革与发展、整合社会资源的力量。新兴技术是先进生产力的代表，掌握新兴技术手段的社会精英也必然掌握新的权力。近年来，随着互联网技术的发展和电子商务的兴起，掌握新兴技术的社会精英回乡创业日渐增多，形成了新的权威主体。由此，新的权威参与到农村经济和社会发展的建设中来，分享了传统农村社会权力，改变了传统权力结构，也为农村社会的发展提供了新的契机。

Rural Development in the Evolution of Electronic Commerce and Rural Power Structure

Power is a kind of strength that can lead social reform and development and integrate social resources. Emerging technology is a representative of advanced productive forces, thus social elites mastering emerging technology inevitably get hold of a new power. In recent years, with the development of internet technology and the rise of electronic commerce, an increasing number of these social elites have returned to their hometown and started up business forming a new group of authoritative subject. These new authorities participate in the construction of rural economy and society and share traditional social power in rural area, which leads to the change of traditional power structure and brings out new opportunities for the development of rural society.