Converting or not converting to organic farming in Austria:Farmer types and their rationale

Reasons for converting to organic farming have been studied in a number of instances. However, the underlying rationale that motivates the behavior is not always made clear. This study aims to provide a detailed picture of farmers decision-making and illustrate the choice between organic and conventional farm management. Based on 21 interviews with farmers, a decision-tree highlighting the reasons and constraints involved in the decision of farmers to use, or not to use, organic production techniques was formulated. The accuracy of the decision-tree was tested through a written survey of 65 randomly sampled farmers. The decision-tree permits the identification of decision criteria and examines the decision-making process of farmers in choosing their farming method. It also allows for the characterization of farmer strategies and values, identifying five types of farmers: the committed conventional; the pragmatic conventional; the environment-conscious but not organic; the pragmatic organic; and the committed organic. The importance of taking into account heterogeneity in farmers attitudes, preferences, and goals and their impact on the choice of a farming method is emphasized.Ika Darnhofer is an Assistant Professor at the Institute of Agricultural and Forestry Economics at the University of Natural Resources and Applied Life Sciences Vienna. She received both her MSc and PhD in Agricultural Economics from the University of Natural Resources and Applied Life Sciences Vienna, working on issues of agricultural development in Africa. Her current research interests include economic and sociological analyses of factors that shape farmers land use decision-making behavior, with a particular focus on organic farming.Walter Schneeberger is a Full Professor of Farm Business Management and Head of the Institute of Agricultural and Forestry Economics at the University of Natural Resources and Applied Life Sciences Vienna. His current research interests include the economics of producing and processing agricultural products and farm business management for both conventional and organic farms.Bernhard Freyer is a Full Professor of Organic Farming and Head of the Institute of Organic Farming of the University of Natural Resources and Applied Life Sciences Vienna. His work on organic farming focuses on its agronomic aspects (plant cultivation, crop rotations, and soil fertility) as well as on the analysis of conversion to organic farming (planning process, farm development) and its potential for regional development.