电商用户及时性反馈行为特征及影响因素研究

随着web2.0概念的提出,UGC（用户原创内容）的概念也深入人心。电商用户在平台上的行为特征对消费者本身、潜在消费者、电子商务平台和产品厂商都有着巨大的影响。目前对于电商用户在线评论的研究大部分为针对文本内容的研究,对于用户的反馈及时性的研究较少。通过数据爬取软件对京东商城商品评论字段及其数量进行爬取,来研究电商用户追评及时性反馈行为特征以及影响这些行为特征的因素。利用图表结合的方式来研究电商用户及时性反馈的行为特征,得出其反馈时间规律。利用SPSS对数据进行回归分析,得出其主要影响因素。根据研究结果得到的电商用户及时性反馈行为特征规律及其影响因素可以针对性向平台管理者、评论发布者以及潜在消费者提出建议。

Research on Behavior Characteristics and Influencing Factors of E-commerce Users' Timely Feedback

With the introduction of the concept of web2.0, the concept of UGC (user-generated content) is also deeply rooted in people's mind. Nowadays, various platforms cannot live without UGC. The behavior characteristics of e-commerce users on the platform have a huge impact on consumers themselves, potential consumers, e-commerce platforms and product manufacturers. At present, most of the research on online comments is on the text content, and few researches on the timeliness of users' feedback. Through data crawling software, the commodity comment field and its quantity of Jingdong mall are crawled to study the timely feedback behavior characteristics of e-commerce user comments and the factors affecting these behavior characteristics. The behavior characteristics of e-commerce users' timely feedback are studied by combining charts and graphs, and the feedback time rule is obtained. SPSS was used for regression analysis of the data, and the main influencing factors were obtained. According to the research results, the behavioral characteristics and influencing factors of e-commerce users' timely feedback can be targeted to propose suggestions to platform managers, comment publishers and potential consumers.