关于我国种子企业营销风险表现形式的分析

对于种子企业来说,风险管理是其必须关注的重要课题,而营销风险管理又是风险管理环节中比较重要的一环。文章在借鉴陈李宏博士观点的基础上,把种子企业的营销风险分为市场选择、营销策略、竞争和组织管理四个方面,并就这四个方面的表现形式展开了深入细致的分析,对种子企业完善营销管理具有现实的指导意义。

Analysis on the Performance of Marketing Risk of Seed Enterprises in China

For seed enterprises,risk management is an important issue which must be concerned,and the marketing risk management is the most important part of risk management.On the basis of referencing Doctor Chen Lihong's view,the marketing risks were divided into the risk of market selection,the risk of marketing strategy,the risk of competition and the risk of organizational management in the paper.The manifestations of the four marketing risks were deeply analyzed,which have great realistic significance for improv...